About Transamerica Affinity Insurance Programs
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Transamerica Insurance Programs

Transamerica Affinity is a leading provider in the direct marketing of insurance programs. For over four decades now, we have worked with America's leading brokers, consultants, third-party administrators, and managing general underwriters, large and small.

As a client of Transamerica, you can look forward to benefiting from our extensive affinity group insurance program experience in multiple markets. Our business relationships have resulted in year-over-year increases in value and sales. We measure our results with only one benchmark: your success.


Affinity group insurance programs

Transamerica Affinity strategic alliance

  • Products and benefits that fit your risk profile
  • Customized solutions to support short-term goals and long-term success
  • Direct access and insights from a dedicated team of insurance experts
  • Best practice considerations shaped by decades of experience
  • Flexible, strategic, and forward-thinking interactions
  • Expertise taking over blocks of business


Insurance direct marketing expertise

Transamerica Affinity combines leading-edge products, services, administration, and distribution with state-of-the-art database technologies and direct response expertise to deliver valuable insurance programs to associations and other sponsoring affinity organizations.

When you choose Transamerica, you gain an ally who makes selling, implementing, and servicing simple. Experience a company who treats you as a trusted partner and team member and delivers world-class customer service with each interaction.

People - Committed to your success

We offer a customized experience to meet your needs while delivering our utmost commitment to honesty, integrity, and ethics. We work hard to create a carefully managed, high-quality environment and deliver the respect and service your customers and their families deserve.


Our services

Administration Information Management
Claims Management Marketing
Financial Risk Management Underwriting

Strength to give you our best

Ranked among the top life companies in the U.S., Transamerica companies consistently receive high-ratings which is a direct reflection of the care with which we manage our business. Each of the companies have received an A+ rating (2nd out of 16 rating categories) from A.M. Best Company as of April 15, 2016.

The companies offer a wide range of competitive and innovative products to numerous markets through a highly diversified distribution system. The diversity in what we offer and how we offer it allows us to serve a variety of customers and leverage our capabilities as the marketplace changes.


Transamerica affiliates

Transamerica Affinity is a business unit of the Transamerica companies. We are a proud member of the Professional Insurance Marketing Association (PIMA), America's Health Insurance Plans (AHIP), and the US Travel Insurance Association (UStiA).

Professional Insurance Marketing Association America's Health Insurance Plans US Travel Insurance Association

Our products are issued through Transamerica's highly rated insurance companies such as Transamerica Casualty Insurance Company (Columbus, OH), Transamerica Financial Life Insurance Company (Harrison, NY), Transamerica Life Insurance Company (Cedar Rapids, IA), Transamerica Premier Life Insurance Company (Cedar Rapids, IA). Transamerica Affinity is a business unit of the Transamerica Companies.

Transamerica is in the process of legally merging Stonebridge Life Insurance Company into Transamerica Life Insurance Company which is planned to occur around October 1, 2015. This merger will not affect the insurance coverage described in this website. Customer policy or certificate fulfillment may come from Transamerica Life Insurance Company or Stonebridge Life Insurance Company, depending on the timing of your State’s approval. Transamerica is the brand name used for products and services provided by one or more of the Transamerica companies.